Svoboda Capital Partners Announces Partnership with Bully Pulpit Interactive and The Incite Agency
Chicago, IL - September 15, 2016 – Svoboda Capital Partners L.L.C. ("SC"), is pleased to announce a strategic partnership with Bully Pulpit Interactive, L.L.C. ("BPI" or the "Company"). Concurrent with SC's investment, BPI acquired The Incite Agency ("Incite"). Specific terms of the transactions were undisclosed.
Based in Washington, DC, with offices in New York and Chicago, BPI is an independent digital marketing agency with over 90 full-time employees and has proven how the skills and lessons learned in politics can be applied on behalf of companies and causes to change minds and incite action. BPI's services currently include advertising, full service digital campaigns, and testing and analytics. Incite brings a team of nearly a dozen based in DC and New York and provides message development, strategic communications, and crisis and reputation management consulting services for corporate and philanthropic clients. Together, the Company represents a leading, one-stop, digital-first solution for clients with services integrated across paid, owned and earned media.
"Digital is no longer a service offering - it is the foundation of modern communications. While our industry's typical approach is for traditional firms to bolt on digital services, we are inverting the model and truly breaking down barriers," said Andrew Bleeker, president of Bully Pulpit Interactive. "Our partnership with Svoboda Capital will provide the tools to best serve our clients by becoming their 'first chair' counselor. This begins with the addition of The Incite Agency."
John Svoboda, Managing Director at Svoboda Capital Partners added, "BPI is one the most innovative and data-driven marketing agencies in the country. By partnering with BPI and Incite, we intend to preserve their great cultures, and provide the capital and support to help expand their footprint and further enhance their already great reputation."
About Svoboda Capital Partners LLC
Svoboda Capital Partners LLC is a Chicago-based private equity firm with over $350 million of capital under management. Founded in 1998, SC identifies, invests in and helps build excellent businesses in its targeted business niches: business services, value-added distribution, and consumer products. SC typically makes investments of $10 to $20 million per company in partnership with management teams.